Digital Marketing, Media & Design

Sucker Free Awards/YO! MTV Raps Classic Cuts Digital Recap

Sucker Free Awards/YO! MTV Raps Classic Cuts Digital Recap

 

Sucker Free:
- 2011 Twitter Growth: +1,591%
- 2011 Facebook Growth: +628%
- Live Tweeting each Sunday to engage viewers

Sucker Free Awards:
- #12 Trending Topics during premiere including “Rookie of the Year, Rick Ross, Red Café, DJ Khaled, Classic Album of the Year, Odd Future, Shady 2.0, Best Crew, Lil Wayne, Tyler the Creator, #ArtistOfTheYear, YMCMB, Nicki Minaj”
- Integrated LIVE Twitter Wall during taping leading to #SuckerFreeAwards over 8MM impressions
- Live tweeting from talent and instagram photos
- #tag voting for 3 categories

YO! MTV Raps Classic Cuts:
- Episode 1 “#YOMTVRaps, Ice Cube, Fat Joe, Bushwick Bill, Tribe Called Quest, Willie D, Geto Boys, Mind playing tricks on me, Scenario” were all National Trending Topics during Premiere
- Episode 2 “#OPP”, “#ThrowBackSongs” Nationally Trending Topics during Premiere
- MTV2 and Talent LIVE Tweeting during Premiere